There's something magical about a batch of Pink Velvet Cookies fresh out of the oven. With their soft, buttery texture and vibrant pink hue, they're as delightful to look at as they are to eat. These cookies are perfect for Valentine’s Day, baby showers, or any occasion that calls for a little extra sweetness and charm.
I first discovered pink velvet cookies when experimenting with variations of red velvet desserts. The idea of a slightly sweeter, more whimsical take on the classic flavor immediately appealed to me, and now, they’ve become a family favorite. Let’s dive into why you’ll love this recipe and how you can make it at home.
Why You’ll Love This Pink Velvet Cookie Recipe
Get ready to fall in love with these cookies, which are as fun to make as they are to eat. These Pink Velvet Cookies bring a pop of color and indulgent flavor to your dessert table.
First off, they’re incredibly easy to make. With just a handful of pantry staples and a few simple steps, you’ll have a bakery-quality treat in no time. No fancy equipment or complicated techniques required!
These cookies are also wonderfully soft and chewy. Thanks to the perfect balance of butter, sugar, and a hint of vanilla, each bite practically melts in your mouth.
And let’s not forget the eye-catching color. The cheerful pink hue adds a festive touch to any occasion, whether it’s a party or just a cozy weekend baking session.
Finally, this recipe is highly customizable. You can experiment with flavors, mix-ins, or even adjust the color to suit your preference.
Ingredients Notes

The beauty of these cookies lies in their simplicity, but each ingredient plays an important role in creating their signature flavor and texture.
All-purpose flour forms the base of these cookies. Be sure to measure it accurately to avoid dense or dry cookies. Fluff the flour, spoon it into your measuring cup, and level it off with a knife for best results.
Unsalted butter adds richness and ensures a tender crumb. Make sure the butter is softened to room temperature so it blends seamlessly with the other ingredients.
Granulated sugar provides sweetness and helps achieve a slightly crisp edge, while brown sugar adds moisture and a touch of caramel-like depth to the flavor.
Vanilla extract enhances the flavor of the dough, giving it that classic "velvet" essence. Use pure vanilla extract if possible for the best taste.
Pink food coloring is the key to achieving the gorgeous hue. Gel food coloring works best, as it provides a vibrant color without affecting the dough's consistency.
Baking soda and a touch of cream of tartar work together to create a soft, chewy texture. These leavening agents help the cookies puff up slightly while baking, giving them their signature look.
No special equipment is needed for this recipe—just a mixing bowl, a whisk, and a baking sheet will do!
How To Make Pink Velvet Cookies

Making these cookies is straightforward and beginner-friendly, so even novice bakers can achieve delicious results. Here’s how you can whip up a batch:
Start by preheating your oven to 350°F and lining your baking sheets with parchment paper. This ensures your cookies bake evenly and don’t stick to the pan.
In a large mixing bowl, cream together the softened butter, granulated sugar, and brown sugar until the mixture is light and fluffy. This step helps incorporate air into the dough for a softer texture.
Add the vanilla extract and a few drops of pink food coloring, then mix until the color is evenly distributed. Adjust the amount of food coloring to achieve your desired shade.
In a separate bowl, whisk together the flour, baking soda, cream of tartar, and a pinch of salt. Gradually add this dry mixture to the wet ingredients, mixing until just combined. Avoid overmixing, as this can make the cookies tough.
Use a cookie scoop or tablespoon to portion out the dough onto the prepared baking sheets, spacing them about 2 inches apart. For added flair, sprinkle the tops with a little sugar or edible glitter before baking.
Bake for 10-12 minutes, or until the edges are set but the centers look slightly underdone. The cookies will continue to firm up as they cool, so don’t overbake them!
Allow the cookies to cool on the baking sheet for 5 minutes before transferring them to a wire rack. This helps them maintain their shape and texture.
Storage Options
These cookies are as easy to store as they are to make, which means you can always have a sweet treat on hand.
For short-term storage, place the cooled cookies in an airtight container at room temperature. They’ll stay fresh for up to 5 days, making them a great make-ahead option for parties or gatherings.
If you’d like to store them longer, freeze the cookies in a single layer on a baking sheet until firm, then transfer them to a freezer-safe bag or container. They’ll keep for up to 3 months. To enjoy, simply thaw at room temperature or warm them in the microwave for a few seconds.
Planning to make the dough ahead of time? Roll it into balls, freeze them on a tray, and store the frozen dough balls in a resealable bag. Bake directly from frozen, adding an extra 1-2 minutes to the baking time.
Variations and Substitutions
One of the best things about this recipe is its versatility. Here are a few ideas to customize your cookies:
- Add white chocolate chips or sprinkles to the dough for extra sweetness and a fun visual element.
- Swap the vanilla extract for almond extract to give the cookies a subtly nutty flavor.
- Use natural food coloring derived from beet powder if you prefer a dye-free option.
- Adjust the color for different occasions—try pastel pink for spring or a deeper pink for romantic celebrations.
- For a tangy twist, incorporate a teaspoon of lemon zest into the dough. It pairs beautifully with the sweetness of the cookies.
With these variations, you can make these cookies uniquely yours. Whether you’re baking for a special occasion or just because, Pink Velvet Cookies are guaranteed to brighten your day. Enjoy!
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Pink Velvet Cookie Recipe
- Total Time: 25-27 minutes
- Yield: 24 cookies
- Diet: Vegetarian
Description
This Pink Velvet Cookie recipe delivers soft, chewy cookies with a beautiful pink hue. Perfect for Valentine's Day, birthdays, or any celebration, these cookies are easy to bake and loaded with delightful flavor. Try these homemade pink velvet cookies for a fun and delicious treat!
Ingredients
- 2 ½ cups all-purpose flour
- 1 tsp baking soda
- ½ tsp salt
- 1 cup unsalted butter, softened
- 1 cup granulated sugar
- ½ cup light brown sugar, packed
- 2 large eggs
- 2 tsp vanilla extract
- 2 tsp white vinegar
- Pink food coloring
- 1 cup white chocolate chips
Instructions
- Preheat your oven to 350°F (175°C) and line baking sheets with parchment paper.
- In a medium bowl, whisk together the flour, baking soda, and salt. Set aside.
- In a large mixing bowl, beat butter, granulated sugar, and brown sugar until light and fluffy.
- Add eggs one at a time, beating well after each addition. Mix in vanilla extract, white vinegar, and pink food coloring until evenly combined.
- Gradually add the dry ingredients to the wet mixture, stirring until just combined. Fold in the white chocolate chips.
- Scoop tablespoon-sized dough balls onto the prepared baking sheets, spacing them about 2 inches apart.
- Bake for 10-12 minutes or until edges are set but centers are soft. Cool on the baking sheets for 5 minutes before transferring to a wire rack to cool completely.
Notes
- Adjust the amount of food coloring to achieve your desired shade of pink.
- For an extra touch, sprinkle the cookies with sugar or edible glitter before baking.
- Store in an airtight container for up to 5 days.
- Prep Time: 15 minutes
- Cook Time: 10-12 minutes
- Category: Dessert
- Method: Baking
- Cuisine: American
Nutrition
- Serving Size: 1 cookie
- Calories: 160
- Sugar: 12g
- Sodium: 95mg
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